First there was Black Friday, and you loved it. Then Cyber Monday (which this year generated about $3.4 million, $1.2 of which were smart phone transactions, according to an analytics firm). Did you know Saturday was claimed for small businesses? Maybe you've heard of Giving Tuesday.
Tomorrow, thousands of Arkansans will act on the unified chorus of charities and nonprofits, and act online. They'll visit websites and click the "Donate" button. Post the deed on social media, hashtag it "WhatWillYouGive" and "GivingTuesdayAR." Friends will urge online friends they may or may not know in real life to get in on the sacrifice.
The woman leading the soft sell is Stephanie Meincke, president of the Arkansas Nonprofit Alliance, and while people should consider the tax benefits of full end-of-year donations (measured in hundreds or thousands), this is a small-contribution campaign.
"Nobody ever should be ashamed of whatever amounts they can give, and frankly, people who can't afford to give great amounts of money, give more generously than people who have a lot more."